A useful first build for many small operators
Enquiries and Booking
Understand a visitor request, identify missing details and prepare a reply or quotation.
Your team checks availability, final prices, terms and exceptions.
For tourism business owners and managers · Live online
Tourism AI Growth Workshop
Build your AI teammates.
Make more time for your visitors.
Two practical online half-days to organise your business knowledge, improve how visitors find and book you, and build your first AI teammate.
Answering visitor enquiries, preparing group quotations, organising bookings and keeping information up to date all take time. For a small tourism team, much of that work comes back to the owner or manager.
We will show you how to build AI support around the information and systems your business already uses. Follow one tourism business through a connected visitor journey, then apply the steps to your own operation.
- Planned format: two live online half-days of three hours
- Tuesday 12 & Wednesday 13 January 2027
- 2pm to 5pm (Irish time) each day
- €279 introductory price when booked by 30 November (standard €399)
Shared knowledge
Tourism Business Brain
Approved facts, visitor information and rules
- Enquiries and Booking
- Guest Experience
- Operations
Your people approve and decide
Who it's for
Give your tourism team more capacity
For owners, managers and team leaders in small tourism businesses, particularly those with around 10 employees or fewer, including seasonal teams.
Guesthouses and small accommodation providers, tours, attractions, cultural experiences, outdoor activities, food experiences and visitor transport.
- The same visitor questions arrive through different channels.
- Group enquiries and quotations take time to prepare.
- Information is spread across documents, inboxes and people's heads.
- Seasonal colleagues need reliable answers quickly.
- Quieter dates need attention while the busy season takes over.
- You want to spend more time looking after visitors.
We work through these challenges using one connected business example before you apply the steps to your own business.
Research
Move from trying AI to putting it to work
The Department of Enterprise, Tourism and Employment's sectoral study identifies opportunities in visibility, booking administration, demand planning, customer insight and connected information.
Source: Accenture for the Department of Enterprise, Tourism and Employment, A Sectoral Study on AI in Enterprise in Ireland, October 2026.
13 of 87
tourism respondents describing their AI experience reported a formal pilot, embedded workflow or scaled model.
19 of 40
micro tourism respondents relied mainly on paper, spreadsheets or local files for operational data.
These figures describe the study's consultation respondents, rather than adoption rates across the whole tourism sector.
The approach
Build on the knowledge your business already has
Your Tourism Business Brain is an organised set of information your team has checked. It gives your people and AI teammates a reliable starting point.
- Products and experiences
- Current prices and valid dates
- Opening times
- Directions and transport
- Booking links
- Cancellation terms
- FAQs
- Accessibility facts
- Approved local recommendations
- Your tone of voice
Each record has a source, an owner and a review date. Live availability comes from the current booking system or a person who checks it.
- 1Business Brain
- 2Workflows
- 3AI Teammates
- 4Oversight
Teammate, agent or workforce?
A software helper with one clear job, approved information and a person checking its work.
Start from where you are
Paper or disconnected files? Begin with one clean product record and a teammate that prepares drafts.
More connected systems? Explore capabilities already in your existing tools and scope appropriate integrations.
Your AI team
Meet the teammates you could build
During the workshop, you build and test one first teammate and map where other roles could support your business.
Visibility and Content
Find gaps in business information and draft accurate FAQs, product descriptions and quieter-season content.
Your team verifies facts, local stories and claims before publication.
Guest Experience
Prepare helpful pre-arrival messages, draft translations and suggest verified local options.
Your team handles individual needs, complaints and personal recommendations.
Reviews and Growth
Group feedback into themes, draft review responses and suggest service improvements or relevant offers.
Your team chooses the changes and approves public replies.
Operations and Capacity
Summarise bookings, identify capacity gaps and prepare a weekly management briefing.
Your team validates totals and decides staffing, pricing and operational arrangements.
Illustrative scenario
See how the work connects around one visitor
An overseas visitor enquires about an October group experience. The AI teammate identifies the request, checks approved product information, flags missing details and drafts a response. A person confirms availability and any access requirements. The visitor uses the existing booking process. Staff review the pre-arrival message, and feedback later informs service improvements.
- 1Discovery
- 2Enquiry
- 3Checked response
- 4Booking
- 5Before arrival
- 6Feedback
- 7Weekly review
Accommodation
Guest enquiries and pre-arrival information.
Attractions
Visitor FAQs, group visits and staff knowledge.
Activities and transport
Group enquiries, meeting instructions and briefings.
Food experiences
Group requests, menus and visitor feedback.
Programme
Understand the system and build your first teammate
Two connected online sessions with demonstrations, guided exercises and time to work on your own business. Each session lasts three hours, including a 15-minute break.
- 15 min
Choose the work worth improving
Output: One priority workflow and a baseline measure.
- 40 min
Build your Tourism Business Brain
Output: A first knowledge pack and a list of missing facts.
- 35 min
Help visitors and AI understand your business
Output: Three visibility corrections and a draft FAQ or product description.
- 15 min
Break
- 60 min
Create your Enquiries and Booking Teammate
Output: A clear brief and an initial prototype.
- 15 min
Review and prepare for Day 2
Output: A workflow map, review rules and test examples.
- 15 min
Review and improve the first version
Output: Corrected knowledge or instructions.
- 35 min
Support visitors before and after the visit
Output: A communication template and a service improvement idea.
- 30 min
Prepare a weekly operations briefing
Output: A management summary and a data readiness check.
- 15 min
Break
- 65 min
Build and test your first teammate
Output: A tested prototype, role card and short issue log.
- 20 min
Plan the first 30 days
Output: An owner, baseline measure and pilot plan.
You will work on a tested first version for human review. Live system connections and more advanced agents follow when the workflow, information and checks are ready.
Summarising bookings is a useful first step; reliable demand forecasting requires suitable historical data and appropriate tools.
What you take away
Practical work to bring back to your business
- 01
Your Tourism Business Brain
A first pack of approved business and visitor information.
- 02
Your first AI teammate
A prototype tested against realistic requests.
- 03
Your visibility priorities
Practical corrections to product information and booking routes.
- 04
Your workflow map
The steps, sources and people involved in one repeated task.
- 05
Your review and handover rules
What AI may prepare and when a person takes over.
- 06
Your 30-day pilot plan
A named owner, costs to consider and a useful measure of progress.
Your host
Practical AI implementation with Roisin Bennett
Roisin Bennett
Founder, The AI Team
Roisin helps small businesses connect their business knowledge, marketing, sales and everyday workflows into practical AI systems their people can use. Through The AI Team, she brings practitioners together to help business owners understand where AI can make a useful difference and take practical steps to implement it.
Workshop kit
Bring one task and leave with a plan
- Short business and AI readiness check
- Tourism Business Brain template
- Visibility audit and workflow map
- AI teammate brief and role card
- Testing checklist and issue log
- 30-day implementation plan
How to prepare
Bring a laptop, one current product description, five FAQs and three enquiries with identifying information removed. Practice materials and a booking dataset will be available.
Allow an optional 15 minutes between sessions to check your information and prepare examples. The teaching platform and any account charges will be confirmed before booking opens; the focus stays on your workflow and what your existing systems can already do.
Planned follow-up
Implementation clinic
A 60-minute implementation clinic two to three weeks later, to review the first pilot and resolve practical questions.
FAQs
Questions owners ask
Build the AI support your tourism business needs
Create your first AI teammate around the information, visitors and everyday work of your business.
Email Roisin to register interest
Live online on 12 & 13 January 2027, 2pm to 5pm each day. €279 introductory price when booked by 30 November (standard €399). We'll only contact you about this workshop.
Or write to roisin@theaiteam.co
Planned format: two live online half-days, with guided exercises and a follow-up implementation clinic.